USP Data

About the Business:

USP data is a knowledge hub to help businesses with research, mergers & acquisitions, bench-marking competitors, keeping track of customers/suppliers, gathering data about sales prospects, and generating data analysis reports for their business achievements and target analysis.

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Challenges:

Inaccurate Data, Only Words & Figures, No Figures, Cluttered UI, UI/UX & Multi-Tenant Architecture.

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Solution:

1. Ensuring Data Accuracy:

1. Data Validation and Cleaning: Implement robust data validation and cleaning processes to ensure data accuracy. Use AI and machine learning algorithms to detect and correct inaccuracies.
2. Third-Party Data Integration: Integrate with trusted third-party data sources for verification and cross-referencing of data.

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2. Enhancing Data Presentation:

1. Data Visualization: Incorporate charts, graphs, and dashboards to present data visually. Tools like D3.js or Chart.js can be used to create interactive data visualizations.
2. Interactive Reports: Allow users to generate and customize reports with visual elements.

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3. Simplifying UI:

1. UI Redesign: Redesign the user interface focusing on simplicity and ease of use. Follow modern UI/UX principles.
2. User Feedback Loop: Implement a user feedback loop to continuously gather feedback and improve the interface.

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4. Improving UX:

1. User-Centric Design: Conduct user research to understand user needs and pain points.

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Outcomes:

1. 76% increase in Trial Users
2. 68% Time reduced to manage data
3. 57% Time reduced in customer acquisition
4. 90% increase in sales

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Technologies Used:

Java, Frontbase, MySQL, HTML, CSS & JS