USP Data

USP Data is primarily a responsive web app knowledge hub to generate analytical reports using data of 4.2 million live UK Companies.

Date :

October 14, 2024

Website :

www.uspdata.co.uk

Services :

Web Application Development

Country :

United Kingdom

Technologies Used :

Java, Frontbase, MySQL, HTML, CSS, JS

About

USP data is a knowledge hub to help businesses with research, mergers & acquisitions, bench-marking competitors, keeping track of customers/suppliers, gathering data about sales prospects, and generating data analysis reports for their business achievements and target analysis.

Challenges

Inaccurate Data, Only Words & Figures, No Figures, Cluttered UI, UI/UX & Multi-Tenant Architecture.

Solutions

Improving UX

User-Centric Design: Conduct user research to understand user needs and pain points.

Simplifying UI

UI Redesign: Redesign the user interface focusing on simplicity and ease of use. Follow modern UI/UX principles. User Feedback Loop: Implement a user feedback loop to continuously gather feedback and improve the interface.‍

Enhancing Data Presentation

Data Visualization: Incorporate charts, graphs, and dashboards to present data visually. Tools like D3.js or Chart.js can be used to create interactive data visualizations. Interactive Reports: Allow users to generate and customize reports with visual elements.‍

Ensuring Data Accuracy

Data Validation and Cleaning: Implement robust data validation and cleaning processes to ensure data accuracy. Use AI and machine learning algorithms to detect and correct inaccuracies. Third-Party Data Integration: Integrate with trusted third-party data sources for verification and cross-referencing of data

Outcomes

Sales

90% increase in sales

Customer

57% Time reduced in customer acquisition

Time reduced

68% Time reduced to manage data

Users

76% increase in Trial Users